Customer journey Mapping provides insight into the possibilities for improving the customer experience. We call it mapping, because we visualize the journey along all the contact moments and all possible channels. This process starts from the moment the new customer orients to the moment that the customer becomes an ambassador of your company, or until the moment the customer goes out.
The biggest advantages of a customer journey map are:
You identify the interaction moments;
You get insight into the needs of the customer;
You get a view on growth opportunities from the customer's perspective;
You can respond to the customer's context;
You can work on an optimal customer experience, after all you know what to look for;
You get insight into how to optimize your processes.
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